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Get the fastest experience in the mobile app – 1 tap to download.
Get the fastest experience in the mobile app – 1 tap to download.
The Automatic Leader
Where Leading Becomes Second Nature
If You Lead A Team And:
You're eager to do a great job
And you know you have the potential
But you're not getting the training you need
Then, You’re In The Right Place.
The Automatic Leader
Where Leading Becomes Second Nature
If You Lead A Team, or Hope to One Day, And:
You're eager to do a great job
You know you have the potential
But you're not getting the training you need
Then, You’re In The Right Place.
Anyone Can Be A Great Leader
Leadership is a learnable skill.
We know because we’ve been developing leaders for 40 years.
But Occasional Training Doesn’t Work
Most leadership training is random and inconsistent.
Which doesn’t result in meaningful improvement
What Works Is :
Continuous learning and practice
With other growth minded leaders
In a fun welcoming community
That is very affordable
Anyone Can Be A Great Leader
Leadership is a learnable skill.
We know because we’ve been developing leaders for 40 years.
But Occasional Training Doesn’t Work
Most leadership training is random and inconsistent.
Which doesn’t result in meaningful improvement
Continuous learning and practice does
With other growth minded leaders
In a fun welcoming community
That is very affordable
Welcome to the Automatic Leader
A leadership development community with live weekly workshops and much more.
Attend our 55-minute LIVE workshops or view post-workshop recordings in our searchable library.
Leveraging AI
Examples:
Mastering the Basics
Keeping up with What’s New
Overcoming Hallucinations
Copilot in MS Office
Building AI Agents
Building Skills
Examples:
Increasing Accountability
Giving Candid Feedback
Winning Presentations
Productive Meetings
Effective Budgeting
Personal Development
Examples:
Emotional Intelligence
Stress Management
Personality Power
Leveraging Strengths
Resiliency
Tools for Quick Impact
Examples:
Hire Right Every Time
Build Your A-Team
On-Target Evaluations
High-Performance Culture
Project Management
Problem Solving Mastermind Groups
Examples:
Handling Conflict
Raising Team Standards
Maximizing Resources
Vendor Relations
Building Culture
Additional Offerings
Examples:
Search our Video Library of Prior Events
Connect with Like-Minded Peers
Get Powerful 121 coaching ($100 a session)
Attend In-Person Mini Conferences
Earn Achievement Awards
Seem like a lot? Take your time.
Just a few hours a month will “automatically” build your confidence, your effectiveness, and your impact as a leader.
be part of a vibrant interactive learning community
Engage with peers
Attend special interest groups
Sign up for live workshops
Access the learning library
Get additional support
Leverage our tools. Build a championship team
Design
Map out your
A-Team
Follow these steps:
Clarify structure and reporting lines
Rate employees on performance and culture
Take action to upgrade systematically.
Hire
Hire right
every time
Simple, systematic and data driven:
Establish performance and culture criteria
Score candidates with your hiring team
Make a great hire … automatically
Culture
Instill winning
behaviors
Create a winning culture:
Define ideal behaviors
Group behaviors into values
Generate a values handbook - automatically
Grow
Master coaching
conversations
Three simple steps:
Create detailed employee and supervisor ratings
Explore and discuss
Set development action timelines
TESTIMONIALS
What others are saying
Lou Rabon
CEO
CDG Cyber Defense
We just used the Hire Right tool to hire our new salesperson, and it was amazing. It made us more thorough in our evaluation and got us working together 100% to uncover the best candidate. We'll never hire without it again. I'm looking forward to trying out other Automatic Leader tools!
See More...Atousa Honari
Creative Director
Stylo Haus
As an interior design firm, we thrive on creativity, but the business side can sometimes feel overwhelming. Brian, through Automatic Leader, brings a sense of clarity and grounded leadership that has been transformative for our team. His lessons are practical and actionable and the structure (worksheets etc.) he teaches help us stay focused without losing our creative edge. We’ve seen a huge shift in communication, alignment, and accountability that makes me feel more confident leading than ever before.
See More...Bryan Vifquain
President
Edco Jewelry
Automatic Leader is simple to engage with and very impactful. My team genuinely enjoys attending the workshops and using the tools. If they can't attend a specific workshop, they view the workshop in the video library or listen to the podcast overview. It’s helped us improve communications and make noticable improvements in how we operate. The insights are practical, actionable, and especially valuable as we focus on building our best possible ‘A’ team. I'm a fan!
See More...Mel Hutchinson.
President
Magic Dusk
Automatic Leader has been a genuinely transformative experience. The engaging and thought-provoking workshops have given me practical tools I’ve been able to apply immediately in my day-to-day leadership. My team has been going through the program as well, and I’ve already noticed a real difference in their confidence and effectiveness. It’s rare to find a program that strikes the right balance between big-picture thinking and real, actionable takeaways—and this one absolutely delivers.
See More...Charity Rieck
Chief Operating Officer
Automatic Leader connects me with a vibrant professional community in a supportive and engaging environment. The tool-oriented workshops reinforce core leadership skills and offer fresh perspectives on how to apply them effectively using worksheet, frameworks, spreadsheets, etc. In addition, the AI-focused sessions help me stay ahead of the curve and ensure that I’m leveraging AI, not competing against it.
See More...CJ Regan
Project Manager
Sweet Spot Media
Brian is a one-of-a-kind business teacher. What sets him apart is his hands-on approach — many of his training sessions are live, interactive experiences where he’s fully present offering personalized guidance, tools and worksheets that have a real impact. What’s also great about the Automatic Leader is the access to other expert coaches, each bringing their own specialized knowledge. If you haven’t found your learning community, this is probably the one you’re looking for.
See More...Janelle Duncan
Project Manager
Edco Jewelry
Automatic Leader has helped me grow into a more thoughtful and effective manager. Through worksheets, frameworks and discussions I am more intentional and effective in leading my team. More delegation, more meaningful one-on-ones, asking better questions, and creating space for team members to take ownership have been the happy result of those efforts.
See More...Cathi Sacco
Organizational Development Consultant
I really enjoy the Automatic Leader community and especially the live interactive workshops and the worksheets. I find them practical and results oriented. I frequently use what I learned. For example, when meeting with people I work with, I now start with a question or two to connect personally before jumping into the task at hand. It makes things more enjoyable and much more effective. Very helpful!
See More...Madison Estrella
Product Manager
Edco Jewelry
The Automatic Leader community has been a very positive learning experience. I am very happy that my company supports our professional growth and encourages us to attend the workshops. I especially loved the MS Copilot workshop that was super helpful and made me more productive! It showed in real time how to use it with all the Microsoft tools we already use every day. I can't wait to attend more workshops and learn more!
See More...Janina Hill
General manager
MMITC
Brian's approach is amazing! He's had a huge impact on me as a leader and on the success of our business. The knowledge he's shared and the skills he's taught me have been instrumental in my career growth, contributing directly to my promotion to General Manager. In addition, his peer group sessions have been extremely rewarding for everyone in the group. The sessions are engaging, energizing and we always walk away with new solutions and ready to take on the world. Overall, Brian has been very effective in accelerating both my growth and my team's success. Thank you Brian!
See More...Ji-In Houk
Managing Partner
Stalwart Law Group
Brian has had a very positive impact on me personally and professionally. He helped me navigate my new role and understand how to create an executive mindset. He also helped me understand how my personality affects my leadership effectiveness and how to work around what doesn't work and leverage what does. His approach works and I'm grateful.
See More...Andrew Santos
VP of Logistics
Gloss Ventures
I would highly recommend Brian's program if you feel you need guidance on how to effectively lead and scale your business and if you are struggling to manage the increasing complexity of your growing business.Working with Brian provided me with inspiration and a fresh look at modifying the framework of my department and optimizing operations. His coaching program helped me become a more effective leader, and gave me valuable insights into strategic planning and human resource allocation, which made immediate changes in my org chart. I now feel more confident and equipped to tackle the challenges of handling the scaling backend operations of growing omni channel business.
See More...Remy Winters
CTO
Cyber Defense Group
Brian has had a very positive impact on me personally and professionally. He helped me navigate my new role and understand how to create an executive mindset. He also helped me understand how my personality affects my leadership effectiveness and how to work around what doesn't work and leverage what does. His approach works and I'm grateful.
See More...Isai Fimbres
Controller
WarRoom Cellars
Brian has been instrumental in helping me broaden my understanding of my role as a controller and sharpening my skills. His guidance significantly improved both my personal and professional effectiveness and efficiency. His coaching and his leadership tools are highly practical and transformative. I highly recommend Brian to any professional aiming to reach higher levels of success and leadership effectiveness.
See More...Aki Oshima
Managing Director
Citrin Cooperman
I highly recommend Brian's program if you need guidance on how to effectively lead and scale your business and if you are struggling to manage the increasing complexity of your growing team. Working with Brian provided me with inspiration and a fresh look at modifying the framework of my department and optimizing operations. His coaching program helped me become a more effective leader, and gave me valuable insights into strategic planning and human resource allocation, which made immediate changes in my org chart. I now feel more confident and equipped to tackle the challenges of handling the backend operations of growing omni channel business.
See More...Nathalie Schroeder
VP Operations and People
Anytime Mailbox
Working with Brian has been a game-changer for my growth as a leader. Through his guidance, I’ve gained confidence in identifying and addressing my blind spots, which has significantly improved my decision-making and leadership skills. His insights and recommendations are always clear, actionable, and delivered with a level of care and professionalism that makes a real difference.In addition, his Hire Right tool has transformed our hiring process. It provides a clear framework for evaluating candidates consistently and objectively. It guides us on how to map out interview stages and document key insights, making it easy to compare candidates side-by-side. The data-driven approach allows me and my team to confidently rate, compare and select the best talent, reducing selection uncertainty and vastly improving hiring outcomes. Brian’s guidance has helped me tremendously. I’m incredibly grateful to him for the growth and confidence his expertise has given me and our team.
See More...Evan Nelson
Director of Sales
WarRoom Cellars
Working with Brian has been a fantastic experience. His coaching, tools and insights have made a significant impact, helping me develop both personally and professionally as a leader. I especially value Brian's ability to simplify complex concepts into actionable steps that drive real results.
See More...
here’s a quick overview of the whole program
CLICK BELOW TO WATCH FIRST!
Ready to grow? OK, let’s go.
INTRODUCING
Membership Pricing
Month-to-month membership, no contract.
Monthly Membership includes:
Hard and Soft Skill Workshops: $350 value
Author Workshops: $150 value
Leadership Tools: $500 value
Leadership Tool Training: $200 value
Mastermind Groups: $175 value
Special Interest AI Groups: $175 value
Library of Prior Sessions: $100 value
Total Monthly Value : $1650
Today Just $97/Mo
Standard Plan ($45/month)
Live Leadership and AI Workshops
Workshop Podcasts
Social Learning Community
Free for 30 days • Then $45/m • Cancel at anytime
Premium Plan ($65/month)
Everything in Standard
All Recorded Workshops
All AI Tech Tools
Free for 30 days • Then $65/m • Cancel at anytime
Satisfaction Guaranteed: If you’re not completely satisfied, just let us know and we’ll credit you the prior 2 membership.
Expand Your Output Not Your Headcount.
Meet the Team
It’s a shame that so many leaders don’t get the training they need and their teams suffer because of it. It’s not the leaders’ fault nor the companies they work for.
The sad fact is that effective, affordable, continuous leadership training is hard to find. That’s why we created the Automatic Leader learning community.
Our goal is to develop 1,000 top notch leaders by YE 2027.
brian kinahan
Chief Learner
Brian has helped hundreds of leaders improve performance, outcomes and personal satisfaction. The Automatic Leader is his way of helping thousands more.
laura zinger
OPS CHAMPION
Zinger helps people, teams and office operations perform better by designing office and project workflows that are easy to follow and keep things running smoothly. She can also throw together a mean video.
IRFAN KHAN
TECH WIZARD
Irfan has dedicated his career to digital marketing, building and managing Sales Funnels, Email Marketing, Automation, PPC, Lead Generation, Social Media and more.
Bita Behzad
CREATIVE MARKETING ARCHITECT
Bita connects the dots between products and consumers, balancing creativity and strategy to cut through the saturated marketing space.
frequently asked questions
What’s the purpose of the Automatic Leader?
We develop more effective leaders (and aspiring leaders) so that leadership becomes natural or second nature; something they do well, i.e. automatically.
How is the Automatic Leader different and better?
Most leadership development options today are canned courses. Popular alternatives are LinkedIn, Coursera and in-house LMS’s (learning management systems). Other less common options are live video courses and occasional in-person courses.
All Automatic Leader workshops are live and interactive; attendees fill in worksheets and engage in discussion, sometimes in small breakout groups. Each workshop is only one hour long, and sometimes less, which makes it easier for people to fit them into their busy day. Over time live workshops are recorded and available to view from the searchable library.
What makes the Automatic Leader particularly effective?
Our approach works because our students are learning, growing and improving … on a continuous basis. Growth doesn’t come from occasional large learning events. It requires a continuous stream of mini learning events where what is learned is immediately applied in the workplace. That’s why our workshops focus students on a handful of top takeaways that they can translate into immediate action.
What kinds of workshops do you offer?
We focus on growing soft skills like “Employee One-to-Ones” or “Handling Difficult Conversations” or “Building EQ”, and hard skills like “How to Leverage AI” or “How to Build an A-Team”.
The emphasis is on live and interactive including live workshops (subsequently recorded), live problem-solving mastermind groups, live book discussions and live tool training.
When are the live workshops offered?
Most live workshops are offered from Wednesday through Friday between 10AM and 2PM PST. Previously recorded workshops are available anytime from our growing library.
What’s the payoff?
Everyone knows that employee development improves performance, increases retention, strengthens culture and boosts financial success. Yet most organizations struggle to find development options that are affordable, accessible and effective. The Automatic Leader solves that problem.
Is Automatic Leader a good investment?
Heck yes, the ROI is huge. Consider that it’s available on an all-you-can eat basis for a very low monthly investment. No other leadership training option is nearly as affordable and effective.
Speaking of monthly, is there a contract?
Not at all, you’re welcome to leave the community and stop paying anytime you want.
Why would I not join the Automatic Leader?
We don’t know. As a member, you have everything to gain and nothing to lose. The workshops are amazing, especially if you attend them “live.” The more you make them part of your routine, the faster you’ll grow as a leader and the more you and your company will benefit. Plus the membership investment is low and there’s no contract so you can stop or pause your membership anytime. What’s not to like? :)
