The Automatic Leader

Where Leading Becomes Second Nature

Try It Free for 30 Days

Plug-and-play leadership tools. Live expert workshops. A community that gets it. No pressure. Cancel anytime.

Built for Real-World Leaders

Whether you’re leading a team—or about to—you’re in the right place if:

You’re committed to doing a great job

You know you have the potential

You just haven’t had the support

Automatic Leader gives you the training and tools most workplaces forget: practical, flexible, and designed for real life.

What You’ll Get (Tools First)

Plug-and-play leadership tools you can use immediately

Live and recorded workshops on real-world leadership skills

Training on productivity, communication, and AI

Women in leadership sessions

Book discussions

A community of thoughtful, forward-looking leaders

TESTIMONIALS

What others are saying

Lou Rabon

CEO

CDG Cyber Defense

We just used the Hire Right tool to hire our new salesperson, and it was amazing. It made us more thorough in our evaluation and got us working together 100% to uncover the best candidate. We'll never hire without it again. I'm looking forward to trying out other Automatic Leader tools!

Atousa Honari

Creative Director

Stylo Haus

As an interior design firm, we thrive on creativity, but the business side can sometimes feel overwhelming. Brian, through Automatic Leader, brings a sense of clarity and grounded leadership that has been transformative for our team. His lessons are practical and actionable and the structure (worksheets etc.) he teaches help us stay focused without losing our creative edge. We’ve seen a huge shift in communication, alignment, and accountability that makes me feel more confident leading than ever before.

Bryan Vifquain

President

Edco Jewelry

Automatic Leader is simple to engage with and very impactful. My team genuinely enjoys attending the workshops and using the tools. If they can't attend a specific workshop, they view the workshop in the video library or listen to the podcast overview. It’s helped us improve communications and make noticable improvements in how we operate. The insights are practical, actionable, and especially valuable as we focus on building our best possible ‘A’ team. I'm a fan!

Mel Hutchinson.

President

Magic Dusk

Automatic Leader has been a genuinely transformative experience. The engaging and thought-provoking workshops have given me practical tools I’ve been able to apply immediately in my day-to-day leadership. My team has been going through the program as well, and I’ve already noticed a real difference in their confidence and effectiveness. It’s rare to find a program that strikes the right balance between big-picture thinking and real, actionable takeaways—and this one absolutely delivers.

Charity Rieck

Chief Operating Officer

Automatic Leader connects me with a vibrant professional community in a supportive and engaging environment. The tool-oriented workshops reinforce core leadership skills and offer fresh perspectives on how to apply them effectively using worksheet, frameworks, spreadsheets, etc. In addition, the AI-focused sessions help me stay ahead of the curve and ensure that I’m leveraging AI, not competing against it.

CJ Regan

Project Manager

Sweet Spot Media

Brian is a one-of-a-kind business teacher. What sets him apart is his hands-on approach — many of his training sessions are live, interactive experiences where he’s fully present offering personalized guidance, tools and worksheets that have a real impact. What’s also great about the Automatic Leader is the access to other expert coaches, each bringing their own specialized knowledge. If you haven’t found your learning community, this is probably the one you’re looking for.

Janelle Duncan

Project Manager

Edco Jewelry

Automatic Leader has helped me grow into a more thoughtful and effective manager. Through worksheets, frameworks and discussions I am more intentional and effective in leading my team. More delegation, more meaningful one-on-ones, asking better questions, and creating space for team members to take ownership have been the happy result of those efforts.

Cathi Sacco

Organizational Development Consultant

I really enjoy the Automatic Leader community and especially the live interactive workshops and the worksheets. I find them practical and results oriented. I frequently use what I learned. For example, when meeting with people I work with, I now start with a question or two to connect personally before jumping into the task at hand. It makes things more enjoyable and much more effective. Very helpful!

Madison Estrella

Product Manager

Edco Jewelry

The Automatic Leader community has been a very positive learning experience. I am very happy that my company supports our professional growth and encourages us to attend the workshops. I especially loved the MS Copilot workshop that was super helpful and made me more productive! It showed in real time how to use it with all the Microsoft tools we already use every day. I can't wait to attend more workshops and learn more!

Janina Hill

General manager

MMITC

Brian's approach is amazing! He's had a huge impact on me as a leader and on the success of our business. The knowledge he's shared and the skills he's taught me have been instrumental in my career growth, contributing directly to my promotion to General Manager. In addition, his peer group sessions have been extremely rewarding for everyone in the group. The sessions are engaging, energizing and we always walk away with new solutions and ready to take on the world. Overall, Brian has been very effective in accelerating both my growth and my team's success. Thank you Brian!

Ji-In Houk

Managing Partner

Stalwart Law Group

Brian has had a very positive impact on me personally and professionally. He helped me navigate my new role and understand how to create an executive mindset. He also helped me understand how my personality affects my leadership effectiveness and how to work around what doesn't work and leverage what does. His approach works and I'm grateful.

Andrew Santos

VP of Logistics

Gloss Ventures

I would highly recommend Brian's program if you feel you need guidance on how to effectively lead and scale your business and if you are struggling to manage the increasing complexity of your growing business.Working with Brian provided me with inspiration and a fresh look at modifying the framework of my department and optimizing operations. His coaching program helped me become a more effective leader, and gave me valuable insights into strategic planning and human resource allocation, which made immediate changes in my org chart. I now feel more confident and equipped to tackle the challenges of handling the scaling backend operations of growing omni channel business.

Remy Winters

CTO

Cyber Defense Group

Isai Fimbres

Controller

WarRoom Cellars

Brian has been instrumental in helping me broaden my understanding of my role as a controller and sharpening my skills. His guidance significantly improved both my personal and professional effectiveness and efficiency. His coaching and his leadership tools are highly practical and transformative. I highly recommend Brian to any professional aiming to reach higher levels of success and leadership effectiveness.

Aki Oshima

Managing Director

Citrin Cooperman

I highly recommend Brian's program if you need guidance on how to effectively lead and scale your business and if you are struggling to manage the increasing complexity of your growing team. Working with Brian provided me with inspiration and a fresh look at modifying the framework of my department and optimizing operations. His coaching program helped me become a more effective leader, and gave me valuable insights into strategic planning and human resource allocation, which made immediate changes in my org chart. I now feel more confident and equipped to tackle the challenges of handling the backend operations of growing omni channel business.

Nathalie Schroeder

VP Operations and People

Anytime Mailbox

Working with Brian has been a game-changer for my growth as a leader. Through his guidance, I’ve gained confidence in identifying and addressing my blind spots, which has significantly improved my decision-making and leadership skills. His insights and recommendations are always clear, actionable, and delivered with a level of care and professionalism that makes a real difference.In addition, his Hire Right tool has transformed our hiring process. It provides a clear framework for evaluating candidates consistently and objectively. It guides us on how to map out interview stages and document key insights, making it easy to compare candidates side-by-side. The data-driven approach allows me and my team to confidently rate, compare and select the best talent, reducing selection uncertainty and vastly improving hiring outcomes. Brian’s guidance has helped me tremendously. I’m incredibly grateful to him for the growth and confidence his expertise has given me and our team.

Evan Nelson

Director of Sales

WarRoom Cellars

Working with Brian has been a fantastic experience. His coaching, tools and insights have made a significant impact, helping me develop both personally and professionally as a leader. I especially value Brian's ability to simplify complex concepts into actionable steps that drive real results.